Tag Archive for: antivirus

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A year ago, at VB2019 we presented for the first time an overview of how the anti-malware world looks from the perspective of a young company trying to enter the market: how they try to build products, how they try to enter the market, how they try to convert users, and what challenges they face in these activities.

In this new paper we will present an overview of the situation for such a company after one year of experience. We will look at the situation from several angles:

    • that of the consulting company helping them to build the product and enter the market

 

    • that of working with certification companies regularly, checking the products for detection and performance

 

  • that of working with Microsoft to make the company compliant and keep them compliant

One year later, many still have a hard time understanding that the security market is no longer the Wild Wild West, but we also see that a lot of visible efforts are being made to improve. This means that compliance with ‘clean software’ regulations is becoming an issue. We will present some interesting statistics and compare data from the past with current data. The young companies still have a lot of challenges in understanding that implementing AV software is not the same as implementing any other type of software. Despite the fact that they still get flagged by the established products for various reasons, there are still more and more companies trying to enter the market.

A lot of people in the audience will ask themselves ‘why would anyone want to enter the market, since the market is overcrowded, there are plenty of free products out there, and on Windows there is also Microsoft Defender?’. We will try to provide an answer to this question, but the answer is not what many think it is. Or, maybe it is …

 

 

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If you’re serious in selling an AV product on Windows, you need certain APIs which are related to Windows Security Center / Action Center. You can get this API only if you are a member in the Microsoft Virus Initiative (MVI).

The Microsoft Virus Initiative (MVI) helps organizations to get their products working and integrated with Windows.

Here are the requirements to become a member:

Become a member

A request for membership is made by an individual as a representative of an organization that develops and produces antimalware or antivirus technology. Your organization must meet the following eligibility requirements to qualify for the MVI program:

  1. Offer an antimalware or antivirus product that is one of the following:
    • Your organization’s own creation.
    • Developed by using an SDK (engine and other components) from another MVI Partner company and your organization adds a custom UI and/or other functionality.
  2. Have your own malware research team unless you build a product based on an SDK.
  3. Be active and have a positive reputation in the antimalware industry.
    • Activity can include participation in industry conferences or being reviewed in an industry standard report such as AV Comparatives, OPSWAT or Gartner.
  4. Be willing to sign a non-disclosure agreement (NDA) with Microsoft.
  5. Be willing to sign a program license agreement.
  6. Be willing to adhere to program requirements for antimalware apps. These requirements define the behavior of antimalware apps necessary to ensure proper interaction with Windows.
  7. Submit your app to Microsoft for periodic performance testing.
  8. Certified through independent testing by at least one industry standard organization.

The most hard to achieve requirements are marked bold.

What you get ?

MVI members receive access to Windows APIs and other technologies including IOAV, AMSI and Cloud files. Members also get malware telemetry and samples and invitations to security related events and conferences.

We will work with you to get your company in the Antivirus Vendor page, we will build your product, will get your product accepted by Microsoft and deliver it to your customers.

Microsoft requires certain things from companies developing security products. Additionally, if you’re serious in selling an AV product on Windows, you need certain APIs which are related to Windows Security Center / Action Center.
These are not well documented and are usually very complex.

We have experience in dealing with such issues and with Microsoft.

Here are some steps required:

  • Set up the basics to deal with Microsoft
    • Build the product
    • Apply for 3rd party testing
    • Apply to MVI correctly
  • After that, we can help you
    • Integrate the API you obtain from Microsoft
    • Create the tool for interacting with the Action Center
    • Make it user friendly and test it with additional OSs.
    • Modify the updater to interact with the Action Center
    • Modify the licensing manager to interact with the Action Center
    • Modify the various other product functions to interact with the Action Center
    • Submit the kit (the result depends on all of the above)
    • Implement the product landing pages
    • Implement the incident landing pages
  • Make the required tests and adapt the product until you pass
  • Test and adapt the product for the Microsoft guidelines of interacting with Action Center  (all above situations)
  • Test and adapt the product for usability in regards to Windows 10 (which are special requirements)

We can’t do all these steps for you, but will guide and accompany you and your teams in doing them. Some of these steps we can do for you.

Please contact us to get more details.

Tag Archive for: antivirus