Evolving beyond your core expertise: it’s time to add security

This post is for creators of digital services like optimization tools,  VPN solutions, Backup and Disaster Recovery tools, Parental control tools, Identity protection tools, Privacy tools, Email clients, Browsers and many others.

Your products are doing a good job in the dynamic landscape of digital services, and it is amazing of how much commitment and work is invested in providing top-notch tools. However, in this era of escalating cyber threats, there’s a pivotal evolution taking place —a shift that you have seen it coming already : it is time to integrate robust security measures into your existing offerings.

Are you curious why? Read on …


Threat landscape evolved way beyond your core expertise

The digital world is witnessing an unprecedented surge in cyber threats. Malware, ransomware, data breaches—the risks are multifaceted and affect your users’ security and privacy. Your customers, while benefiting from your solutions, now seek a more comprehensive shield against these threats, ideally coming from the same producer or from a single product.


Customer expectations are higher

Your customers are discerning individuals who are continuously looking at the market. They expect a comprehensive approach to their digital safety. Strengthening your service portfolio with robust cybersecurity measures aligns with their evolving needs and fortifies their trust in your brand.


Competitive Edge Through Diversification

By diversifying into the security space, you’re not merely meeting customer demands; you’re cementing your competitive position in the market. Companies that offer a holistic suite of security solutions distinguish themselves as leaders in a crowded market.


Value of Integrated Solutions

Integrated security solutions that seamlessly blend with your services create an all-encompassing safety net for users. Presenting a unified platform that prioritizes both speed and security establishes a compelling value proposition, attracting customers seeking efficiency without compromising on safety.


In conclusion, embracing the integration of cybersecurity measures into your existing services isn’t just an option; it’s a strategic decision that must be taken.

This evolution ensures not only meeting customer expectations but also securing a more competitive edge in an industry that demands continuous innovation and adaptability.


The post Evolving beyond your core expertise: it’s time to add security first appeared on Sorin Mustaca on Cybersecurity.