Promote your antivirus product

Hopefully, we’ve helped you building your AV product.

Even if we didn’t, there is still hope for you :)

If you want to be successful, you need to know the special requirements of an antivirus product and how to overcome them.

Additionally, it is no use if you build a great product and nobody knows about it. So, you need to know how to advertise the product without becoming a scareware product.

Classical AV products block scareware products by default, the initiative is backed up by Microsoft and AppEsteem.

Here are some things you need to do *right*:

  • Create the product the right way in order to allow you to expand it without rewriting it
  • Build the security features needed
  • Obtain the required certifications
  • Prepare your product for external AV testing with known companies
  • Prepare your USPs, fact-sheets, comparison sheets
  • Create a Go-To-Market strategy
  • Release your product the right way



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